Changing travel behavior and customer expectations are some of the main factors driving rapid innovation in the mobility ecosystem. Throughout the US, transit agencies are choosing to meet these demands with new service delivery models, such as microtransit. As transit agencies innovate, they must ensure that all customers are benefitting from new on-demand offerings.

https://nationalcenterformobilitymanagement.org/blog/microtransit-on-demand-and-open-to-all/