Performance Research Associates, Inc. 2007 Written in the same accessible and humorous style that made this book a classic, the fourth edition features fresh anecdotes and never-before-seen illustrations, as well as brand-new chapters on important topics including the generational divide, serving customers around the globe, and communicating effectively with coworkers across functions in other departments. read more →

Coastal Training; 1997 Serving customers on the telephone may be 100 percent of your job. Or it may only be a small percentage of the work you do. But chances are good that it may be the single most important aspect of how you represent your company or organization. This video, accompanied with a how-to-book.. read more →